An independent assessment of how your events are tracked, attributed, and reported so leadership can trust the numbers.
Best for teams that need clarity before committing to ongoing ownership.
Event dashboards often appear complete on the surface.
But inconsistent campaign structures, unclear attribution, and unreliable follow-up tracking can quietly distort performance insights.
When leadership asks, “Did this event actually drive revenue?” many teams struggle to provide a defensible answer.
An audit identifies where reporting is reliable and where it breaks down.
A structured evaluation of how your events are tracked, attributed, and reported across Salesforce.
Clear findings and practical guidance your team can act on immediately.
The Event Revenue Audit™ is ideal for teams seeking clarity before committing to ongoing ownership.
Teams investing heavily in events
Organizations preparing for budget planning
Leadership seeking confidence in reporting
RevOps teams inheriting complex systems
Marketing teams unsure which events truly perform
Companies evaluating event ROI assumptions
Both options improve event revenue visibility but they serve different purposes.
One-time assessment
Identifies reporting gaps
Provides prioritized recommendations
Snapshot of current state
Ideal starting point
Continuous ownership
Operates and improves the system
Drives accountability and decisions
Ongoing revenue optimization
Ideal long-term solution
The Event Revenue Audit™ is a fixed-fee diagnostic engagement.
Final scope depends on system complexity, event volume, and the number of reporting layers reviewed.
$6,500–$12,000
Flat fee, based on scope.
Teams that need clarity on how events are currently tracked, attributed, and reported before committing to ongoing ownership.
Includes:
Outcome: A clear view of what’s working, what’s missing, and where event revenue measurement needs to improve.
Many teams begin with an audit before moving into partnership once priorities are clear.
If you’re unsure whether your event reporting can stand up to executive scrutiny, an audit provides a clear starting point.
Request an Audit